UAE & GCC COMMERCE & RETAIL-MEDIA DECISION INTELLIGENCE

From fragmented investment
to governed action.

VIAPROM CommerceIQ converts regional business inputs, media recommendations and campaign constraints into prioritised scenarios and activation-ready plans.

Enter the platform ↓See how it works ↗

UAE • Saudi Arabia • Wider GCCHuman-approved recommendationsEnglish and Arabic ready

Regional FMCG leadership reviewing commerce performance

REGIONAL DECISION ROOMUAE • Saudi Arabia • Wider GCC

PLANNING CONTEXTRamadan

CAMPAIGN BUDGETAED 1.2m

DECISION STATUSIn review

THE MIDDLE EAST RETAIL-MEDIA OPPORTUNITY

Beyond media buying
to decision intelligence.

Regional FMCG teams invest across marketplaces, delivery apps, retailer media and off-platform channels—yet allocation is often split across markets, agencies and spreadsheets.

Middle East shopper in a modern retail environment

ONE REGIONAL REALITYDifferent markets, retailers, fulfilment models and media inventories.

6priority GCC markets with different operating conditions

4+media environments that often coexist

1governed layer required to convert inputs into action

Input fragmentation

Planning is split across files, assumptions and owners.

Unclear prioritisation

Spend can follow habit or negotiation instead of evidence.

Weak scenario control

Market, retailer and SKU alternatives are hard to compare.

Untracked overrides

Valid business changes are made without structured rationale.

Disconnected execution

Activation files do not clearly link back to decision logic.

MARKETPLACESAmazon.ae • Amazon.sa • noonSearch visibility, sponsored products and portfolio presence

RAPID DELIVERYtalabat • HungerStation • Jahez • CareemImmediate-demand SKUs, listings, deals and zone activation

RETAILER MEDIACarrefour • LuLu • Sultan CenterPromotions, display, CRM, loyalty and omnichannel activation

OFF-PLATFORMGoogle • Meta • YouTube • ProgrammaticAudience building, retargeting and traffic activation

THE REGIONAL DECISION WORKSPACE

Nine connected modules
for one approved campaign plan.

Explore how CommerceIQ prioritises markets, cities and delivery zones, commerce accounts, placements, shopper intent, timing and SKUs before business approval.

COUNTRY × OPPORTUNITY

Which GCC markets deserve priority?

Compares market size, strategic priority, availability, historical efficiency and event context to recommend a governed country mix.

LIVE DECISION VIEW

Market-calibrated pilot data

COUNTRY × OPPORTUNITY

Market & Country Allocation

UAE⌄

Priority markets02of 6 GCC markets

Budget governed100%one record

Opportunity index1.28×+16%

Decision scoreAll commerce accounts

0–100 composite index

UAEScale now

Saudi ArabiaStrategic growth

QatarSelective

KuwaitTest

✦

CommerceIQ recommendation

Prioritise UAE for proven commerce and retail-media scale while protecting strategic Saudi investment. Keep Qatar and Kuwait as controlled test markets.

TWO EDITIONS • TWO INTERACTIVE EXPERIENCES

See the product logic,
then operate it yourself.

Each edition opens as a realistic product simulator with clickable modules, working filters, scenario choices and governed approval actions.

EDITION 1GOVERNED PLANNING

Edition 1 planning and allocation application preview

INTERACTIVE PRODUCT PROTOTYPE

Planning & Allocation

Configure the campaign, explore nine connected decision modules, compare allocations, document overrides and approve an activation-ready plan.

✓ Working market and platform filters✓ Clickable decision modules✓ Scenario comparison and override✓ Approval and sample export

Launch interactive Edition 1 ↗

EDITION 2EXPLAINABLE OPTIMISATION

INTERACTIVE PRODUCT PROTOTYPE

AI-Powered Optimisation

Investigate live signals, open anomaly explanations, compare AI scenarios and accept, modify or reject a governed recommendation.

✓ Forecast and confidence signals✓ Clickable anomaly investigation✓ AI recommendation explanation✓ Human-approved reallocation

Launch interactive Edition 2 ↗

Interactive product prototypes • Market-calibrated synthetic GCC pilot data • No client-confidential information

DATA, TECHNOLOGY & GOVERNANCE

Enterprise-ready by design
and practical from the pilot onward.

Edition 1 starts with controlled business files and reliable evidence. Edition 2 activates when data depth, refresh frequency and validation support AI confidence.

SHARED FOUNDATION

Required for both editions

Market / retailer / platform masterBrand / SKU / pack hierarchyBudgets, objectives and guardrailsHistorical sales and campaign performanceAvailability and promotion calendar

EDITION 1 READINESS

Governed planning

Uploaded or integrated history, configured business rules, scenario comparison, approval workflow and activation-ready export.

Practical starting point

EDITION 2 READINESS

AI optimisation

Granular attributed history, higher-frequency telemetry, training and validation data, model monitoring and governance controls.

Maturity path

INPUT SOURCES

Business inputsBudget, objective, portfolio and period

Controlled planning filesExcel / CSV, agency files and rate cards

Retailer and enterprise dataMedia, sales, inventory, APIs and data lake

VIAPROM DECISION PLATFORM

ApplicationDecision EngineData LayerOrchestrationAI / LearningBI Outcomes

Configurable to the client’s identity, hosting, security and governance environment.

OUTPUTS & LEARNING

Approved campaign planCountry × platform × placement × SKU × spend

Activation exportAgency, retailer or internal execution file

Management and learningScenarios, overrides, approvals and actuals

SSO

Corporate identity

Microsoft Entra ID or client-preferred identity

RBAC

Role-based access

Region, country, function and responsibility

GEO

Geography-aware views

Authorised regional and country scope

AUD

Complete auditability

Version, override, approval and access trail

SEG

Data segregation

Controlled visibility across markets and teams

AIG

Model governance

Monitoring, validation and human approval

WHO USES IT

Regional plannersConfigure and compare

Country & brand teamsReview and override

ApproversApprove or return

Agencies & executionActivate and upload actuals

IMPLEMENTATION & GOVERNED WORKFLOW

Start focused,
then scale with evidence.

Configure a bounded pilot, validate the decision model and value, then expand across markets, platforms, portfolios and AI maturity.

01DiscoverAlign opportunity

02ConfigureBuild pilot workspace

03ValidateConfirm rules and value

04ScaleExpand markets and data

05OptimiseEnable AI learning

COMMERCEIQ DECISION PIPELINEILLUSTRATIVE

REGIONAL INPUTS

Business prioritiesMedia evidenceAvailabilityCampaign rules

CIQ

GOVERNED REVIEW

Compare and document

APPROVED OUTPUTS

Priority matrixBudget mixActivation fileAudit record

✓ Role-based access✓ Configurable guardrails✓ Explainable recommendations

PILOT DELIVERABLES & VALUE REALISATION

Focused enough to prove value
and designed to scale.

Define the working outputs, measurable outcomes and joint delivery responsibilities before the pilot begins.

Client and VIAPROM teams validating the pilot decision model

SUGGESTED PILOT SCOPE1 country • 1 portfolio • 2–3 commerce accounts • 1 approval workflow

Working outputs—not a theoretical proof of concept.

Prove the planning workspace, governance model and measurable business value before broader GCC expansion.

Planning workspaceMarket, platform, SKU and campaign setup

Allocation scenariosRules converted into comparable options

Governed approvalReview, override and management summary

Activation-ready outputCampaign export and scale-up roadmap

PILOT VALUE EXPLORERILLUSTRATIVE SCENARIO

Campaign media budgetAED 1.20m

AED 0.25mAED 5m

Spend pool to examineAED 0.17m14% modelled reallocation pool

Efficiency range to test8–15%Validated against agreed baseline

✦

The pilot does not promise an uplift. It creates a measurable comparison between today’s allocation and an evidence-led alternative.

Start a pilot discussion ↗

01 • PLANNING EFFICIENCYCycle time

Reduced planning time and fewer manual consolidation steps.

02 • ALLOCATION QUALITYGoverned spend

Greater share of investment prioritised through transparent logic.

03 • GOVERNANCEDecision traceability

Recommendations, overrides, approvals and versions captured.

04 • COMMERCIAL PERFORMANCEROAS potential

Availability alignment and faster evidence-led reallocation.

JOINT DELIVERY MODEL

VIAPROMConfigure platform and workflow

→

Client teamsValidate rules and constraints

→

GovernanceReview value and scale decisions

Client validation drives each phase.

Regional technology and commerce environment

WHY VIAPROM

A focused implementation partner for
FMCG commerce and retail-media decisioning.

From fragmented regional media investment to governed, explainable and execution-ready campaign decisions.

Implementation-led

Converts business logic into working enterprise applications.

FMCG planning depth

Understands portfolio, SKU, market and campaign allocation complexity.

Regional proposition

Configurable for UAE, Saudi Arabia and wider GCC ecosystems.

Rule-to-AI path

Start with governed planning and advance to predictive optimisation.

FOR FURTHER DISCUSSION

Jimut Mazumder

Founder / Director • VIAPROM Technologies Limited, DIFC, UAE

Regional commerce and retail-media decisioning

MOBILE • UAE+971 5678 22273Call directly ↗EMAILjimut.mazumder@ipromgroup.comStart a discussion ↗

From fragmented investment
to governed action.